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Thinkspace Education

From free course to Masters, one clear path.

CLIENT

SECTOR

Online postgraduate music education

MY ROLE

Strategy, identity, guidelines & web design

YEAR

2026

01 — OVERVIEW

Thinkspace started in the 1990s as a single film-scoring course on VHS. Today it’s an online school with 40,000 students, all taught by people working in the industry.

It offers free courses, bootcamps and Master’s degrees. The teaching had moved on, but the brand hadn’t: it looked dated, buried its best offers, and pointed everyone at the Masters. I led the project end to end — strategy, audience, identity, guidelines and web design.

02 — THE PROBLEM

Thinkspace offers a path from free course to Masters that no competitor can match. The old site hid it behind the degree.

03 — BEFORE & AFTER

Same school.
A clearer front door.

BEFORE

A dated look, a busy carousel, and every route pointed at the Masters.

AFTER

New courses up front, one clear promise, and Masters, Bootcamps and Courses side by side.

THE INSIGHT

Nobody arrives ready for a Masters. They arrive stuck.

Reviews and a survey of 720 people showed most students start small, with a skill to fix or a craft to rediscover. So I designed paths around where people are, not what Thinkspace sells.

STEP 01

Free course

Try the craft. No risk.

→

↓

STEP 02

Course

Fix one skill, at your pace.

→

↓

STEP 03

Bootcamp

Live sessions and feedback.

→

↓

STEP 04

Masters

The full degree, awarded by AUB.

05 — THE IDENTITY

Structured yet human.
Disciplined yet inspiring.

The mark is a small lesson in itself: three simple shapes that only make a whole when they connect.

The circle

The individual learner, wherever they’re starting from.

The connection

The dialogue between student and working practitioner.

The base

The foundation and structure every creative practice needs.

Onyx

Ink and dark surfaces

#0E0F0E

Almond

Paper and light surfaces

#EEE7DE

Acid Green

Accent, used sparingly

#C6FF4D

Lilac

Secondary accent

#A68DF5

Taupe

Neutral

#988180

HEADLINES

Stack Sans Headline

Headlines and key messages

Structured yet human.

BODY

Inter

Body copy and interface

Learn in live classes and get personal feedback from working composers. Progress together in a supportive group environment.

LABELS

Mozilla Headline

Labels, numerals and metadata

40K+ 25+ YRS 90%+ 120

THE GUIDELINES

A system people can actually use.

The guidelines turn the identity into rules anyone can pick up: colour, shades and gradients, three typefaces and a full icon set, all in one place.

IMAGE EFFECTS

Texture you can almost hear.

Five image treatments borrowed from sound: reflection, frequency, signal noise, motion and fragmentation. They give photography the same feel as the music students make.